Swedish new swimwear brand DEMADLY makes beautiful bikinis with the perfect fit. Handmade in the highest quality material and beautifully fitted so that your body looks its best at all times.


It started with an insight and developed into a dream. An endless hunt for that perfect bikini. A stylish piece, with the back as well-designed as the front, that made me feel confident and courageous as I explored the marvellous beaches across the globe. But it was nowhere to be found. So, I decided to create DEMADLY says founder Madeleine Forssell.

"Inspired by my homeland, the vast wilderness of the northern Sweden, with it’s rooted closeness to nature and folklore traditions. A sami belt from my childhood, has served as the primal source of inspiration with beautiful braids and tassels."


DEMADLY is designed to create a fit that celebrates, flatter and respect the female body. So you can feel confident, unique and beautiful, both in and out of the water.


"The starting point for all of our productions are extensive craftsmanship and passion. All swimwear is made out of the softest Italian cutting-edge fabrics that ensures an excellent shape retention over time and can truly withstand sun, salt and pool water. Carefully and sustainably crafted in a small local factory in Northern Italy with a legacy of working with the leading Italian fashion houses.


The result is that perfect swimwear that we can proudly label with the DEMADLY monogram, our seal of approval."


Choose your favourite model and colour and just click to buy directly here at A Limitless World. 


View and shop the full collection in MY STORE.

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